Search Engine Optimization has become one of the most popular phrases in the world of digital marketing. But except for a very small community, websites belonging to Sri Lankan brands very rarely employ the true power of SEO.
SEO is an art that needs to be applied layer by layer. There is no need to use a full-blown SEO strategy right away. Small initiatives on your website to optimize it better can go a long way. The key is to know what to do and how best to do it.
In this series, we will talk about the basics of SEO and how global brands are using the power of SEO to get their websites noticed.
What does SEO do and why is it worth optimizing your website?
If you’ve ever been to a digital marketing workshop or forum, you probably know the answer to this. What is the best place to hide a dead body?
The answer is…
On the second page of Google Search.
Getting featured as a top search on Google is vital for any brand that uses their website as the main product or the primary tool that leads to sales and long-term customer retention. In order for this to happen, it is important that search engines find the content on your website worth its time.
There are two main factors that weigh in when search engines call the shots on which websites to rank first and which ones to burry n the second page. Popularity and relevance. These two characteristics are determined by indicators called ranking factors. These factors consist of hundreds of variables that form algorithms that help search engines sort the wheat from the chaff (relevance), and then to rank the wheat in order of quality (popularity).
What SEO does is make sure that your website meets the above criteria better than other competitive websites.
Today, the solution to any problem is Google.
Do you want to buy flowers for your girlfriend in a hurry? The most reliable strategy would be to google the closest and most efficient flower shop in the area.
Do you want to find a good writer for your business? Go online and look for the best writers in the country on Google.
Websites and profiles with the most optimized content would appear on top for these queries and eventually get picked by the potential consumers.
The trick is that SEO is primarily driven by good quality content. While promoting your content does play a role in getting noticed on the web, without good content, promotions would make very little sense.
Therefore, SEO is not just effective, but also economically feasible, if you know how best to go about it.
One of the best examples for an optimized websites is Wikipedia. Even though some argue that Wikipedia ranking on top for almost every key word is beyond the control of the SEO centre algorithms of Google, most have come to see its simple yet effective strategies that has made it search engine friendly.
The best way to analyze the most optimized websites would be to search for it.
For example, if you are looking to buy insurance online and type the phrase “buy insurance online” on Google, following are the first three results that pop up.
While the website is extremely user-friendly and has gained popularity over the years, its main selling point to a search engine is its great content. They have an extensive amount of blogs created targeting different keywords relevant to the industry that puts them on top for multiple search terms.
This is a small exercise that you can do yourself. Search for a particular topic and explore the websites that come up first. This way you will be able to easily recognize some common strategies used across the most optimized websites on the web.