Why trust a young brand?

by Nuwanthika Dharmaratne


Posted on February 24, 2017 at 1:30 PM



More and more young people in Sri Lanka are investing their time and money to generate novel solutions to some of the most critical problems in the business world. Even though they have great ideas and execute their plan seamlessly, a bottleneck they encounter often is the lack of support from their target clientele.

This, mainly steams from the inability most Sri Lankans have to trust a young brand. No one wants to be the first to try out a new product. However, there are many advantages of being a company that is ready to rust a young brand.

They are fearless

Young brands are not weighed down by industry politics and restrictions. Instead they are brave and empowered. They will be constantly driven to experiment new ideas and add a brand new life to whatever the project they undertake. They are willing to take risks and they are not afraid of failure. They will always be true to their beliefs and will carry out operations very transparently.

As an entity acquiring a service from such a brand, you are guaranteed to witness novelty on a daily basis. Being a part of their journey of becoming an established brand, your company will also be enriched with fresh ideas and energy.

Hard work is in their DNA

An idea isn’t sufficient to start up a brand that is capable of offering services to a clientele. A lot of hard work and long nights are critical to ensure that the idea is executed. If you are working with a young brand, you can be certain that they have had a taste of how exhausting life can be. More importantly, they have survived through the hard part and clearly have a great appreciation for hard work.


They have a point to prove

The thing with young brands is that they always have a point to prove. They have to claim the right to be recognized as a brand that can be trusted. Therefore, every operation they carry out will be done with that in mind. They won’t compromise on quality and will always strive their best to deliver an exceptional service to their consumers.

The passion and love they possess for what they do will make them the best at it.

If you are trying to decide if you should trust a young brand with your business requirements, it is fair to say that you have more to gain than to lose by doing so.